ByRokko, creator engine

Ten creators for ByRokko's tanning range

A first roster of tan-routine creators, built around Shine Brown, the Sunkissed Box and Strawberry Tanning Mist. Two join each week until ten are live.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Day one with Shine Brown Oil

A creator applies Shine Brown Oil in daylight, names the $21.49 price and reads one line from the claims sheet.

Illustrative post

Summary

Creator engine summary
Roster	Ten creators, two added each week	Live by week: 0, 2, 4, 6, 8, 10. Six weeks of ramp, ending with ten posting for ByRokko.
Who	Adult tan-routine creators on their own skin	People who already film oil, cream and mist routines. Shine Brown first, Coconut Bomb and the body mist later.
Production	7 videos each a week, 303 a month	At ten creators that is 303 creator videos a month, spread over five formats built on ByRokko products.
Pay	Base pay $300 to $800, caps $600 to $1,500	Three bands: Starter, Standard, Premium. Base pay stops at the cap, so cost stays bounded.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. Cap bonus by band: $300, $500, $700.
Compliance	Claims sheet with approved ByRokko lines only	Creators quote ByRokko's own wording. A video that breaks the sheet earns no bonus.
Category rule	Tanning, never sun protection	SPF 6 on two oils is not a sun-safety pitch. No burn content, adults only, partnership label on every post.
Goal	$1 per 1,000 views	Target. The simulator starts at $5.74 per 1,000 views, so median views is the first thing to fix.
Report	Every Monday, one page	Views, cost per 1,000 views against $1, best hooks, creators to keep or cut.
Decision	Ten creators, monthly ceiling $15,000	Bonuses sit outside the ceiling. Two creators join each week, so you can stop at any week.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

History

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program this way: a small roster, one number to protect, losers killed early. ByRokko is tanning oils, creams and mists, a different category, and I have not run it. So the claims sheet and the category rules come first, and I'd lean on your team for product knowledge.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

400,000+
Reviews and comments
ByRokko states 400,000+ reviews and comments across social media. Creators can answer those questions on camera.
Published
800 K
Followers
The site lists 800 K followers. The roster adds fresh voices around Shine Brown and the Sunkissed Box.
Published
4 M+
Products sold
The site lists 4 M+ products sold. Creator videos give that volume faces and routines.
Published
39 sec
One Shine Brown sold
The site states that one Shine Brown is sold every 39 sec. Creators show the routine behind it, one video at a time.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views, target $1. The simulator starts at $5.74, so every test aims at median views, not at more creators.
Seven videos a week, one variable each
Each creator posts 7 videos a week. One variable per test: hook, product or setting. Shine Brown Oil one week, Strawberry Tanning Mist the next.
Ramp two creators a week
Creators live by week: 0, 2, 4, 6, 8, 10. Losers are killed early and their slots go to creators whose hooks hold.
Capped pay, bonus on organic views
Base pay stops at $600, $1,000 or $1,500 by band. A video past 100,000 views earns a flat $50, once per creator monthly.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

Report botAppMon 7:00 AM
Monday report is up: views by creator, cost per 1,000 views against the $1 target, top three hooks, creators to keep or cut.
MaraMon 8:30 AM
This week's brief: Shine Brown Oil, one variable, the first three seconds. Seven videos each, daylight, own skin. Drafts in #drafts by Thursday.
JonasMon 11:10 AM
Can I say the Strawberry Tanning Mist glow lasts up to 5 days?
Yes, it's on the claims sheet: "an even, golden glow lasting up to 5 days". Say it as ByRokko's line, not a promise for your skin.
MaraWed 2:15 PM
Draft three is back. The opener promises a guaranteed tan, which isn't on the sheet. Reshoot it with an approved line or drop the claim.
LiaFri 4:40 PM
My Watermelon Oil morning routine just passed 100,000 views, all organic. Does it count for the bonus?
Confirmed. Organic views only, $50 flat, logged for this month. Send the raw file so we can test it as an ad.
Check botAppFri 6:00 PM
Compliance check done. One video mentions SPF 6 without the sheet wording. It is held back from the bonus run until it's fixed.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Shine Brown Oil routine
“Three steps, one oil: my Shine Brown routine.”
Daylight, phone propped at chest height, own skin. Show the Shine Brown Oil bottle, then the application, in one take.
Brief 02
Strawberry mist check
“Does a self-tanning mist really smell like strawberries?”
Mirror shot. Spray the Strawberry Tanning Mist, describe scent and feel out loud, then read one approved line from the sheet.
Brief 03
Sunkissed Box unboxing
“I opened the Sunkissed Box so you can see what's inside.”
Tabletop, one continuous unboxing, each product named on screen. Mention the $61.49 price once, at the end.
Brief 04
Coconut Bomb hair mask
“My hair mask smells like coconut and I'm not sorry.”
Wash-day clip: apply Coconut Bomb, let it sit, rinse. Talk to camera while it sits. No before and after promises.
Brief 05
Watermelon oil or cream
“Oil or cream? Same watermelon, two ways to tan.”
Split screen, same creator, same light. One variable: oil on the left, cream on the right. Say both prices, $18.49 and $21.49.

Every product line in a video comes off the claims sheet word for word, for example “Expect fast results regardless of your skin type.”, “A paraben-free blend with tan-enhancing oils and skincare essentials.”, “Made in EU”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Buyers already in the comments
ByRokko states 400,000+ reviews and comments across social media. We start with people already talking about tanning there.
Tan-routine creators
Creators who already film oil, cream and mist routines for holidays and summer. Search by product name: Shine Brown, Strawberry Tanning Mist.
Hair and scent creators
Coconut Bomb and Vanilla Delight Body Mist reach beyond tanning. Wash-day and fragrance creators fit these two products.
Affiliate or ambassador page
No affiliate or ambassador page was found on the site. The footer has a "Let's collaborate" link, so we'd use it with a short application.

Five filters, fewer each step

1Adult, own skin
Adult creators who show their own skin and tan in real daylight.
2Tan talk is native
Their page already has tanning, beauty or holiday routines, not one random product.
3Comments answered
They answer comments on camera; the brand's 400,000+ reviews and comments show buyers ask questions.
4Sheet-ready
They accept the claims sheet and the category rules before a first brief.
5Trial video
They shoot one trial video on one product, one variable, and share the raw file.

Part 7 of 15

Who

Tan-routine regular
Films a weekly tanning routine in daylight: oil first, cream after.
Likely product: Shine Brown Oil
Dark-tan chaser
Talks about building depth step by step and compares products honestly.
Likely product: Shine Brown Beta Carotene Tanning Oil
Self-tan beginner
Wants an easy first try. A mist is quick to film and easy to follow.
Likely product: Strawberry Tanning Mist
Unboxer
Opens sets and explains what's inside for people who want everything in one go.
Likely product: Sunkissed Box
Wash-day hair creator
Hair mask on camera: texture and scent, no repair promises.
Likely product: Coconut Bomb
Scent and body-care fan
Fragrance-first videos about layering a mist with a tan routine.
Likely product: Vanilla Delight Body Mist

Left off, every time

Always out: minors, anyone who burns on camera or dares viewers to, creators who promise health or sun-protection outcomes, accounts that buy views, and anyone who won't use the claims sheet. Tanning products are never pitched as sun protection.

Part 8 of 15

First twenty

Summer-holiday packing routine creators
Beach and pool day vloggers
Tan progress diary creators with a weekly format
Beauty creators who already review body products
Self-tan beginners filming first attempts
Hair wash-day creators for Coconut Bomb
Fragrance and body mist collectors
Gift guide and unboxing creators for the Sunkissed Box
Fruit-scent lovers: watermelon, strawberry and peach routines
Chocolate and cocoa scent beauty reviewers
Skincare-routine creators who add a tanning step
Travel creators heading to sunny trips
Wedding and event glow-up creators
Roommate and friend-group tanning night creators
Fitness creators with outdoor training clips
Get-ready-with-me creators, morning and evening
Budget-minded beauty creators comparing oils by price
Creators in the UK and EU, matching the store's delivery regions
Creators who show the brand on a shelf, in a salon or a pharmacy
Creators who answer buyer questions on camera

Part 9 of 15

Claims

Approved, word for word

Quoted exactly as the brand publishes it.

“Expect fast results regardless of your skin type.”
Any ByRokko tanning video, said as the brand's own line
“A paraben-free blend with tan-enhancing oils and skincare essentials.”
Shine Brown Chocolate SPF 6 and Shine Brown Peach Oil SPF 6 only
“Experience our #1 Self-Tanning Mist for an even, golden glow lasting up to 5 days.”
Strawberry Tanning Mist videos only
“Revitalize your hair with Byrokko's Coconut Bomb Hair Mask.”
Coconut Bomb wash-day videos only
“Tan-boosting cream with beta carotene for deeper and darker tan.”
Shine Brown Beta Carotene Tanning Maximiser videos only
“Made in EU”
Any product video, as a label line

Never said

Each one with the reason it stays out.

Never say it protects you from sunburn
A sun-protection promise. The SPF 6 products are tanning oils, not sunscreen.
Never say you will be darker by tomorrow
A personal outcome promise with a timeline the sheet does not contain.
Never say it repairs damaged skin
A skin-health outcome. The sheet covers cosmetic wording only.
Never say it works better than another brand
A comparison claim with nothing on the sheet to support it.
Never say a tan is safe to build without limits
A safety promise about sun exposure.
Never say it replaces a dermatologist's advice
A medical-adjacent promise outside what a tanning product can claim.

To confirm with the brand

Held until someone on the brand side signs off.

95% of users see results within an hour
A study-style figure. Ask ByRokko for its source before any creator says it.
Expect extra fast and super dark results in the sun or sunbed.
An exposure instruction. Ask ByRokko whether creators may repeat it.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
New creators with a clean trial video: modest base pay, the lowest cap, room to move up.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Creators who hold seven videos a week and vary their hooks, with a mid cap.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Creators whose videos also work as ads: the highest cap and the biggest cap bonus.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month: a flat $50 once a video passes 100,000 views.
The bonus is per video: only the video that crosses the line earns it.
Organic views only. Paid boosts and reposts don't count.
No bonus on a video that broke the claims sheet or the category rule.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

At ten creators and 303 videos, the simulator lands near 1.8M views and $5.74 per 1,000 views against a $1 target. Either 4.2% of videos go viral or median views reach 21,711.

Program facts

ByRokko creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Sheet, formats, tracking
Claims sheet signed off, five formats briefed. Event tracking I'd spec and work through with your team. That part isn't me.
First month
Two creators a week
Creators live by week: 0, 2, 4, 6, 8, 10. Each posts seven videos a week. Losers killed early, first hooks go into the hook library.
Second month
All ten live
303 videos a month. One variable per test: Shine Brown Oil against Chocolate Oil, cream against oil. We watch cost per 1,000 views against $1.
Third month
Cut and promote
Cut the bottom creators, move the best up a band, send the top videos to ads. Median views is the lever, not roster size.
Day ninety
Keep, widen or stop
One decision on cost per 1,000 views against the $1 target, with $5.74 as the simulator's start line.
Monthly ceiling
$15,000, bonuses excluded
All ten creators at the top cap makes $15,000. Nothing goes above it without your yes.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday: views by creator, cost per 1,000 views against $1, top hooks, and which creators to keep or cut. Videos you can open, not a slide.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Shine Brown Oil routine	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Strawberry mist check	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Sunkissed Box unboxing	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Coconut Bomb hair mask	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Watermelon oil or cream	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Exit

From organic to paid

Pick organic winners
After the first month, rank videos by views and by how many people stay past the opening seconds. Only organic winners move on.
Ask for the raw file
Ask the creator for permission to use the video as an ad, and for the untouched file.
Test as an ad
One variable per test: the same video with two openers, in a small ad set.
Scale or kill
Scale what holds target CAC, kill the rest early. CAC is the one number to protect once paid is on.

From the video to the checkout

Send Shine Brown Oil videos to its product page at $21.49.
Route routine videos to the mix-and-match offer: buy three for 20% off, buy four for 25% off.
Send Sunkissed Box unboxings to the Sunkissed Box page at $61.49.
End new-viewer videos on the sign-up offer: 10% off your first order.
Where a creator shops in a store, salon or pharmacy, the video can say ByRokko is found there once your team confirms the store list.

Part 15 of 15

Want to see the first briefs?

Grab a time here

Reviews and comments

Followers

Products sold

One Shine Brown sold

One number to protect

Seven videos a week, one variable each

Ramp two creators a week

Capped pay, bonus on organic views

Shine Brown Oil routine

Strawberry mist check

Sunkissed Box unboxing

Coconut Bomb hair mask

Watermelon oil or cream

Four sources in

Five filters, fewer each step

Tan-routine regular

Dark-tan chaser

Self-tan beginner

Unboxer

Wash-day hair creator

Scent and body-care fan

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Sheet, formats, tracking

Two creators a week

All ten live

Cut and promote

Keep, widen or stop

$15,000, bonuses excluded

From organic to paid

From the video to the checkout

Rules for tanning products

Quote the sheet only

SPF 6 is not sun protection

No burn content

Adults only

Your own result, in your words

Label every post

Want to see the first briefs?